Fedex Logo Arrow Meaning

Meaning and history evolution of the fedex logo.

Fedex logo arrow meaning. It might take you some time to find a hidden meaning in fedex logo. They decided to leave a gap between lower part of “e” and “x” and design it as an arrow. This hidden arrow was intended to be a subliminal symbol for speed and.

A company’s logo design is a visual representation of their company and it is the image that their customers associate with their business over time. But once the head of the company and the brand manager noticed a hidden arrow, choosing the right logo. So they're officially retiring all of their logo colors save for the standard purple and orange.

Pittsburgh zoo & ppg aquarium the tree stands out almost immediately, but if you give the image more than a cursory glance, the designer’s remarkable use of white space becomes clear. Fedex evolution and hidden meaning of the fedex logo The fedex logo has been known as one of the most commercially successful examples of the use of negative space.

Fedex is an incredibly popular shipping company, and its logo is plastered on trucks and planes all over. Remember, ‘once you see it you can't unsee it’. The fedex logo the white space between the ‘e’ and the ‘x’ forms a perfect arrow, suggesting a company moving forward and looking ahead.

This arrow represents moving forward toward to the future. In fact, there is an arrow within the negative space of the letters “e” and “x.” a clean arrow hidden within the fedex logo design. The current amazon logo depicts the absolute message that they sell everything from a to z.

It is now used as the fedex express wordmark. Due to the white arrow that can be noticed between the letters “e” and “x”, the logo has received more than 40 design awards. The original name for fedex was federal express.