Fedex Logo Design History

New fedex logo was designed by lindon leader (landor associates) in 1994.

Fedex logo design history. The corporate color palette included three hues (blue, red, and white) that portrayed the ideas of power and professionalism. The same firm that designed the fedex logo created another one that makes brilliant use of negative space, the northwest airlines logo used from 1989 until 2003 (northwest merged with delta in 2008). Located in the city of memphis, tennessee (usa).

Not long ago, i posted about the subliminal arrow in the fedex logo. The history of fedex logo brand september 22, 2011 / article ‚ logo / admin / 0 comment federal express clearly needed to better communicate its broad service offering and reaffirm its position as the industry leader. Everyone abbreviated the name, and the company eventually adopted this informal abbreviation.

“farthest from our minds was the idea of an arrow,” lindon leader, who designed the logo in 1994, said in an email interview. The name fedex is a syllabic abbreviation of the name of the company's original air division, federal express (now fedex express), which was used from 1973 until 2000.the company is known for its overnight shipping service and pioneering a system that could track packages and provide. Meaning and history evolution of the fedex logo

The history of modern logo design given that the word “modern” refers to present times, it’s common to think that the term describes design happening today. Personally, i think that the fedex logo is one of the best logos in the world. From here they kept the same logo design, but added a different color “ex” depending on the business unit.

I received several emails regarding it, including one from design student bobby dragulescu. This logo showed the words “federal express” at a slant. The first fedex logo, which was created in 1971, actually went by the full name of federal express.

Until 1994, fedex was actually called “federal express” due to its express cargo airline. Negative space between the letters “e” and “x” creates an arrow. Although it was far from being a design legend, it still worked well.