Nike Just Do It Campaign

The brand marketing campaign that defined nike.

Nike just do it campaign. The infamous killer’s words, “let’s do it” was changed to the now famous words, “just do it” and the slogan was implemented into the nike advertising campaign. Just do it isn't just for sports anymore. The “just do it” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for ugc this time around.

Nike’s new just do it campaign for 30 years, the “just do it” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. Nike had been paying colin kaepernick all along, waiting for the right moment. They've turned heads, they've shown their brand mentality and they have got people talking about them.

The brand famously known for its campaign encouraging you to get out there and just do it is flipping the switch and urging people don't do it in new messaging focused on race. If you want to get to the top of your industry, follow this marketing template. Take a page from nike’s book and “just do it”!

(you know i had to say that!) Nike continues to use the tagline across much of its advertising and branding today. Nike has done it again.

Nike tells its stories with a traditional narrative of a hero who overcomes hardships, fights with an enemy and leads to glory at the end. Nike’s famous “just do it” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry. “it has been translated into many, many languages,” he continues.

Nike’s new “just do it” campaign will air during the oscars on sunday night with an ad titled “dream crazier,” narrated by serena williams. In most cases, the enemy says to the hero that “you can’t”, but the tagline comes to help and tells “just do it”. Just over a decade later, the slogan was created after a 1988 meeting at nike’s ad agency, wieden and kennedy.