Nike Swoosh Logo Meaning

By 1995, nike adopted their current logo, the lone swoosh.

Nike swoosh logo meaning. However, beneath the simple design lies a deeper meaning because it symbolises the wing of the known greek goddess of victory, nike. Initially, the mark was regarded as “the strip” but was later named as “swoosh”, which describes the fiber used for the nike shoes. This symbolizes the sound of speed, movement, power, and motivation.

The brand alone was estimated $19 billion in 2015. Upon changing its name to nike, inc. There’s a general confusion surrounding the swoosh.

‘in the last twenty years we've gone from logos with horizontal stripes (a la ibm) to swooshes to geometric shapes (target).’. However, that is far from the truth as the nike swoosh logo comes from carolyn davidson, a graphic designer. Michael jordan makes when he zips past the opponent and makes a spectacular dunk.

Nike in greek mythology, nike is the winged goddess of victory. The logo is derived from goddess' wing,‘swoosh’, which symbolises the sound of speed, movement, power and motivation. Nike swoosh logo takes on entirely new meaning.

The logo featured negative letters and symbol on the dark blue background. So basically, nike swoosh symbolizes that when you go to battle, you go to win, no matter what, no matter the circumstances, no matter the setbacks. The emblem sported the same dark shade of blue that can be seen on some of the modern versions.

The logo represents the spirit and purpose. After some work on the logo, davidson then handed the design over to knight for a mere $35. With wings outstretched, nike represents strength, speed, and victory.