Starbucks Logo Evolution History

In order to get to the real answer, however, we must first look at its history and evolution.

Starbucks logo evolution history. The old witch remained constant until the first revision to the logo was made in 1987. The starbucks siren remained, but was cleaned up, made more. From a quaint seattle coffeeshop, to one of the world’s most.

The original black and white logo focused on the mermaid and the fact that starbucks sells more than coffee. Starbucks logo, photo via bbc. History of the starbucks logo posted on june 20th 2016.

The background was brown, while the. Logos have been around for at least as long as written language. Art@fineprintnyc.com • 315 madison avenue • 212.619.5446.

It helps to create brand identity. Their acquaintance alfred peet taught his friends a new way of roasting coffee beans, and they got the idea to make their coffee shop. Starbucks logo design history and evolution.

In 1986, howard schultz tried convincing starbucks to add espresso drinks to the menu. The original woodcut was some way from what we would consider the ideal corporate logo nowadays. For people all over the globe.

Wanting to capture the seafaring history of coffee as well seattle’s own close connection to the sea, they scoured through old marine books until finally, they came across a 16th century. This updated logo and brand redesign more clearly resembles the original il giornale logo. The mermaid mascot, fondly called ‘the siren’, used in the old starbucks logo has been te.